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- Solutions
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- About



- Solutions
- Resources
- About
- …
- Solutions
- Resources
- About

Turn GTM Data Into a Competitive Advantage
We combine deep expertise with validation, enrichment, AI, and more to give your GTM teams powers your competitors only dream of.

The GTM Data Challenge
Most companies struggle to fully leverage their GTM data, leading to...
❌ Sales reps wasting time on manual research
❌ Ineffective campaigns due to poor targeting
❌ Inefficient lead qualification processes
❌ CRMs filled with outdated and inaccurate information
❌ Missed opportunities due to inability to prioritize accounts
Our Solution: High-Value GTM Data Pipelines
We build modern, AI-powered data pipelines that solve these challenges and transform your GTM operations.
Multi-Source Generated
Stop relying on a single source of data. Combine your CRM and data subscriptions with data from the public web to generate the best, most precise lists and campaigns possible.
Beautifully Orchestrated
Work with actual GTM experts who have pioneered the best techniques for acquiring, enriching, and validating data with the latest tech and AI capabilities.
AI-Powered
Leverage the power of all the latest AI models combined with our experience pushing their boundaries in pursuit of excellent GTM data.
Fully Integrated
No more copy/paste, upload/download, and living in spreadsheets. Get your data piped from source to orchestration layer to destination automatically.
Real-time Validated
Eliminate bad data from your workflows. Our pipelines validate key data before your team touches it, and again at regular intervals automatically.
Cost Efficient
Fuel your GTM engine with higher coverage and quality data without annual contracts and pricey databases. Everything you need in one simple monthly invoice.
Use Cases
Our data pipeline services address a wide range of GTM needs
Eliminate Manual Research
Empower your sales team with AI-driven insights, giving them back hours for selling.
Imagine giving your entire team the quality of insights your best reps produce from manual research but in seconds, not hours.
Our Process
- We use deep AI research to build a profile of your company and market
- We work with you to validate and enrich this profile
- We interview and observe your team’s current research processes
- We design a data pipeline that gathers the same high quality intel (and more) automatically
- We layer on AI-powered data verification, inferences, and summaries
- We build and test the pipeline
- We train your team on what to expect and how to take advantage of the new data
- We turn the pipeline of high quality data on
- We monitor the data and make tweaks over time as new data becomes available and your needs shift
Launch More Successful Campaigns
Create highly targeted campaigns that deliver results by combining data from multiple sources and using AI to identify high-potential prospects.
Imagine running marketing and sales campaigns that consistently deliver meaningful results instead of hoping each new attempt might be the one that works.
Our Process
- We analyze your past campaigns to identify what's worked and what hasn't
- We map your ideal customer profile and buyer personas using AI-enhanced research
- We audit your current data sources and identify critical gaps
- We design a multi-source data pipeline that combines your CRM, third-party databases, and public web data
- We implement data validation and enrichment to ensure quality and completeness
- We build targeting models that identify your highest-potential prospects
- We integrate with your campaign execution platforms
- We implement measurement systems to track performance
- We continuously refine your targeting as results come in
Automate Lead Qualification
Qualify leads efficiently and focus on high-potential buyers.
Transform minimal buyer information into comprehensive profiles that instantly separate qualified prospects from time-wasters, without frustrating your buyers with endless forms.
Our Process
- We analyze your historical conversion data to identify true qualification factors
- We interview your sales team to understand what makes a lead "sales-ready"
- We map your qualification criteria to available data sources
- We design an enrichment pipeline that automatically enhances leads with critical qualification data
- We implement AI-powered inference models that predict fit, intent, and readiness
- We create scoring models that instantly classify and prioritize incoming leads
- We integrate with your existing lead management workflow
- We build reporting dashboards to measure qualification accuracy
- We continuously tune the system as conversion data accumulates
Repair Your CRM's Reputation
Restore trust in your CRM with automated data cleansing and validation.
Transform your CRM from a system your team avoids into a trusted source of truth that powers confident decision-making and effective GTM motions.
Our Process
- We perform a comprehensive audit of your current CRM data quality
- We identify the highest-impact data quality issues affecting user trust
- We map your data sources, flows, and degradation points
- We design automated validation and cleansing pipelines
- We implement deduplication and record merging capabilities
- We create enrichment flows that keep critical fields current
- We develop ongoing quality scoring and monitoring systems
- We establish governance processes for maintaining data integrity
- We train your team on best practices for data maintenance
Stack Rank Your TAM
Prioritize your best opportunities with AI-powered scoring and analysis.
Stop treating all prospects equally and focus your limited GTM resources on the accounts and contacts most likely to convert, based on sophisticated signals and AI-powered predictions.
Our Process
- We analyze your historical win data to identify true conversion predictors
- We map your total addressable market using multiple data sources
- We develop multi-dimensional scoring models based on fit, intent, and timing
- We implement pipelines that gather and process buying signals from diverse sources
- We build advanced inference models that identify patterns humans would miss
- We create prioritization systems for accounts and contacts within accounts
- We integrate with your existing workflows and tools
- We design dynamic scoring that updates as new signals emerge
- We continuously refine the models based on outcome data
Pre-Event Prospecting Lists
Identify and enrich a highly targeted list of potential attendees or target accounts/contacts for a specific event (conference, tradeshow, webinar, roadshow) to enable personalized pre-event engagement and meeting booking.
Our Process
- We start with any number of source lists: Last year's attendees, companies by industry, companies by location, etc.
- We discover contacts at target companies, matching specific titles/personas, to pinpoint the right people to reach out to.
- We enrich company & contact data with firmographics, technographics, and LinkedIn profiles to provide your team with comprehensive prospect intelligence.
- We exclude existing customers/active opportunities from your CRM to prevent redundant or conflicting outreach.
- We ensure that every company on your list and every contact profile matches your Ideal Client Profile.
- We find and validate email & phone data to maximize the effectiveness of your outreach efforts.
Post-Event Lead Enrichment & Qualification
Quickly process, enrich, and qualify leads collected from event activities (e.g., booth scans, networking app lists, registration lists) for timely and effective sales follow-up.
Our Process
- We enrich contact & company data from minimal input like email & name, ensuring you capture all available information.
- We find LinkedIn URLs for your contacts to provide additional context and connection opportunities.
- We find and real-time verify email & phone data, ensuring your follow-up is efficient and effective.
- We perform ICP scoring based on enriched data to prioritize the hottest leads for immediate action.
- We check for duplicates against your CRM to maintain data integrity and avoid duplicate or conflicting effort.
- We apply assignment/routing logic (if not handled in CRM) to ensure leads are directed to the appropriate sales team members.

"NFS got ClearlyRated to a place in 30 days that would have taken us six months at least if we tried to do this on our own."
Ryan VanElslander
VP Sales, ClearlyRated

"Our reps now operate with more confidence and less friction. Outreach is structured, quality-controlled, and scalable.
The team is freed up to focus on conversations and selling, not tooling."
Eleanor Treharne-Jones
CEO, Bigeye

"I would 100% recommend NFS; they're professional, they've been so incredibly helpful, and they're also fun to work with."
Monica Ross Stevenson
Head of Operations, Trust & Will
Our Vision for the Future
Contact
559-917-4363
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